Collection: MIDLIFE CRISIS 2022/2023

"Vive la vie" | Live Life
Midlife Crisis' is a story inspired by an absolute refusal to give in to societal stan-

dards that govern aging in women.

'Inappropriate', 'invisible', 'irrelevant', 'old' are only some of the words so many of my female 40+ clients, associates and friends use to describe themselves.

No matter how powerful, beautiful, witty, interesting or charismatic - each seems to surrender to self-doubt, retreating into the safety of neutral, functional garments and accessories made for comfort. Blending prudently into the background of beige.

One would imagine that your 40s, 50s, 60s and 70s are just the best ages to find one's own voice, to experiment again; to not be so easily intimidated by the obnox- ious cult of youth, or, to NOT be intimidated by anything at all for that matter!

The truth is; to some extent - we all are.

I do hope that this collection will instill a little bit more courage to experiment, to dare, to be cheeky, to stand out... and to seek frivolity and joy rather than focusing on unattainable perfection.

Here's to all the inappropriateness of the rule-breakers; whatever the labels might be! Here's to all the Cougars, MILFS, Divorcees, Frustrated Dreamers, Fashion Lovers, Moms Who Need a Break; the lovers of all things that make us feel alive! This one's for you!

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